Unleashing the Power of Mobile Marketing with Brian Garofola

 Patrick Emmons  May 28, 2020 6:00:00 AM  0 Comments

Unleashing the Power of Mobile Marketing with Brian Garofola

Let’s say it’s almost lunchtime and suddenly you receive a text from your favorite local restaurant with a coupon. You read the text and think, “That does sound pretty good.” You head there for lunch, show your coupon, and get your discount. In a nutshell, this is what Vibes, a platform that helps marketers drive experiences and meaningful customer connections, is all about.

Today, Pat and Shelli spoke to Vibes’ CTO Brian Garofola about the underutilized power of mobile when it comes to driving customer experience. Brian discusses why text marketing and mobile wallet can bridge the digital and physical divide, thus increasing transactions.

Brian also mused on the power of mentorship and explained why he believes that leadership is not a destination, but an ongoing journey. He shared why he keeps the work in perspective and does his best to model a positive outlook for his employees. Listen to the episode for his insights.

*Please note this interview was recorded in early February prior to the COVID-19 outbreak.

  • [00:24] - This week: Brian Garofola
  • [01:42] - Mobile marketing with Vibes
  • [04:26] - The innovator’s dilemma
  • [06:14] - Gary Vaynerchuk
  • [08:35] - Text message recruiting
  • [11:07] - Helping brands explode
  • [20:18] - Leadership with optimism
  • [23:57] - Evolving through mentors
  • [29:32] - Unlocking Leadership Mindtraps
  • [32:49 - Building trust and goodwill

Brian Garofola is the CTO at Vibes in Chicago. At Vibes, Brian is focused on connecting people with the brands they love through the power of mobile. Vibes delivers over a billion mobile experiences per month for some of the world’s leading brands like Home Depot, Chipotle, and PetSmart. Brian is responsible for the Product & Technology organization, including Engineering, Product Experience, Data & Analytics, Cloud, IT, and Security. He also served as the Vice President of platform engineering at CDK Global, a global provider of information technology and digital marketing solutions to the automotive retail industry.

If you’d like to receive new episodes as they’re published, please subscribe to Innovation and the Digital Enterprise in Apple Podcasts, Google Podcasts, Spotify, or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.

Subscribe on Your Favorite Podcast Platform
Innovation and the Digital Enterprise
Listen on Apple PodcastsListen on Google PodcastsListen on Spotify Podcasts

This podcast episode was produced by Dante32.


Subscribe to Email Updates

Listen on Your Favorite Platform

Listen on Apple Podcasts Listen on Google Podcasts Listen on Spotify Podcasts