Let’s say it’s almost lunchtime and suddenly you receive a text from your favorite local restaurant with a coupon. You read the text and think, “That does sound pretty good.” You head there for lunch, show your coupon, and get your discount. In a nutshell, this is what Vibes, a platform that helps marketers drive experiences and meaningful customer connections, is all about.
Today, Pat and Shelli spoke to Vibes’ CTO Brian Garofola about the underutilized power of mobile when it comes to driving customer experience. Brian discusses why text marketing and mobile wallet can bridge the digital and physical divide, thus increasing transactions.