Innovation and the Digital Enterprise

Let’s say it’s almost lunchtime and suddenly you receive a text from your favorite local restaurant with a coupon. You read the text and think, “That does sound pretty good.” You head there for lunch, show your coupon, and get your discount. In a nutshell, this is what Vibes, a platform that helps marketers drive experiences and meaningful customer connections, is all about.

Today, Pat and Shelli spoke to Vibes’ CTO Brian Garofola about the underutilized power of mobile when it comes to driving customer experience. Brian discusses why text marketing and mobile wallet can bridge the digital and physical divide, thus increasing transactions.

Ann Madea has spent her career managing and motivating her teams in global leadership positions for one of the largest banking and financial services organizations in the world. She joined us on Innovation and the Digital Enterprise to discuss how she builds trust to ensure all members of her team feel comfortable speaking up and how to successfully stay the course when managing large-scale projects.

As a high-profile woman in business, Patrick and Shelli also talked with Ann about the people that inspired her to chase her ambitions. She has also dedicated herself to the advancement of women and girls in the fields of STEM. Listen to the episode for insights and tips from an accomplished IT leader.

Risk management is an essential component of every organization, but not necessarily something that CEOs are excited to work on. However, Matt Kunkel, CEO of LogicGate, has a novel approach: make risk a revenue driver.

Matt joined Patrick on Innovation and the Digital Enterprise to talk shop about risk and how privacy issues have made it more interesting and necessary than ever. Matt also discusses why it’s important to have clear company values and how to get everyone from the CEO to the employee on board. Finally, Matt explains why he never says no to a coffee date. Tune in for his insights.

Over the last few decades, as things have increasingly gone digital, we’ve lost the human interaction behind satisfying sales experiences. Matt Coughlin of XSELL Technologies is passionate about the science of sales. After working with Disney and other big brands, he realized that customers were hungry for digital intimacy.

This week on Innovation and the Digital Enterprise, Matt is talking to Pat about how brands can bridge the divide between offering an array of products and personalization. He discusses how machine learning can help with that dilemma and also talks about his philosophy of “Open for Business”, which is all about being open to change and learning. Tune in for a discussion on the future of sales.

As the founder of a leadership organization, Ryan Jeffery, Co-CEO of Ignite, knows a thing or two about leadership development. He stopped by the Innovation and the Digital Enterprise podcast to discuss the idea of discretionary effort and action, the difference between leaders and managers, and why organizations need to do a better job of seeing employees on the human level.