Dec 03, 2020 | 3 min read

Product-Driven Leadership with Michael Senftleber

By: Patrick Emmons

Product Driven Leadership with Michael Senftleber

Arrive Logistics is one of the fastest-growing freight brokerages. Logistics, perhaps more so than many other industries, is seeing a big shift toward technology beyond traditional IT. Michael Senftleber, CTO at Arrive Logistics, is one of the people leading this charge.

Unlike many professionals in the logistics industry, Michael came from a product background. On this week’s edition of Innovation and the Digital Enterprise, Michael discussed why product-driven leadership is so beneficial to hiring. Listen to the episode for Michael’s thoughts on diversity of background and its impact on problem solving.

  • (01:24) - Arrive Logistics
  • (04:45) - Customer connection
  • (08:06) - Design tools
  • (12:18) - Multiple domains
  • (15:19) - Efficiency/productivity arc
  • (17:40) - Cloud-first
  • (19:16) - Accelerating adoption
  • (28:50) - The common thread
  • (27:24) - Building the core

Michael Senftleber, Chief Technology Officer at Arrive Logistics, oversees the company’s technology strategy and leads Arrive Edge, a division of Arrive Logistics that operates as an in-house technology company. Senftleber has more than 20 years of product management and technology experience, most recently as the Vice President of Product at Spredfast, another Austin-based company. During his eight-year tenure there, Senftleber led the product vision, strategy and roadmaps for critical products for organic and paid marketing, mobile, security/governance and enterprise platform initiatives. Prior to Spredfast, Senftleber spent time at Austin-based Zilliant and Intel.

Senftleber holds a B.S. in Computer Science from the University of Florida, an MBA from the University of Texas, and most recently an M.A. in Applied Philosophy and Ethics from Texas State University. Senftleber lives in Austin and works at Arrive Logistics’ headquarters.

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About Patrick Emmons

If you can’t appreciate a good sports analogy, movie quote, or military reference, you may not want to work with him, but if you value honesty, integrity, and commitment to improvement, Patrick can certainly help take your business or your career to the next level. “Good enough,” is simply not in his vernacular. Pat’s passion is for relentlessly pushing himself and others to achieve full potential. Patrick Emmons is a graduate of St. Norbert College with a Bachelor of Science degree in Computer Science and Mathematics. Patrick co-founded Adage Technologies in 2001 and in 2015, founded DragonSpears as a spin-off dedicated to developing custom applications that improve speed, compliance and scalability of clients’ internal and customer-facing workflow processes. When he is not learning about new technology, running a better business, or becoming a stronger leader, he can be found coaching his kids’ (FIVE of them) baseball and lacrosse teams and praising his ever-so-patient wife for all her support.

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