Apr 16, 2020 | 3 min read

How Digital Intimacy Can Increase Sales and Satisfaction with Matt Coughlin

By: Patrick Emmons

How Digital Intimacy Can Increase Sales and Satisfaction with Matt Coughlin

Over the last few decades, as things have increasingly gone digital, we’ve lost the human interaction behind satisfying sales experiences. Matt Coughlin of XSELL Technologies is passionate about the science of sales. After working with Disney and other big brands, he realized that customers were hungry for digital intimacy.

This week on Innovation and the Digital Enterprise, Matt is talking to Pat about how brands can bridge the divide between offering an array of products and personalization. He discusses how machine learning can help with that dilemma and also talks about his philosophy of “Open for Business”, which is all about being open to change and learning. Tune in for a discussion on the future of sales.

  • [00:23] - This week: Matt Coughlin
  • [01:18] - The origin for XSELL
  • [04:59] - Building digital intimacy
  • [10:17] - Access to expertise
  • [17:32] - Building durable relationships
  • [22:42] - The bottom of the funnel
  • [24:59] - Content, context, and sentiment
  • [30:32] - Robert Cialdini
  • [35:46] - Creating an environment of constant learning
  • [41:18] - The best kept secret in the world

Matt Coughlin is the Founder and CEO of XSELL Technologies - a Chicago based artificial intelligence company that’s focused on enhancing online customer engagement and driving results across industries.

Prior to starting XSELL Technologies, Matt worked with the world’s most successful brands including Disney, Apple, Carnival, AT&T, GE, Walgreens and many others helping them bring their customer experience to life. It was through this experience that Matt developed a passion for great customer engagement and an appreciation for the economic impact it can drive when done well.

As a passionate entrepreneur Matt has built successful businesses and takes great joy in working with the smart and talented team at XSELL to create something special. Matt attended Illinois State University where he studied Pre Med graduating with a B.S. before being swept up in the technology revolution.

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This podcast episode was produced by Dante32.

About Patrick Emmons

If you can’t appreciate a good sports analogy, movie quote, or military reference, you may not want to work with him, but if you value honesty, integrity, and commitment to improvement, Patrick can certainly help take your business or your career to the next level. “Good enough,” is simply not in his vernacular. Pat’s passion is for relentlessly pushing himself and others to achieve full potential. Patrick Emmons is a graduate of St. Norbert College with a Bachelor of Science degree in Computer Science and Mathematics. Patrick co-founded Adage Technologies in 2001 and in 2015, founded DragonSpears as a spin-off dedicated to developing custom applications that improve speed, compliance and scalability of clients’ internal and customer-facing workflow processes. When he is not learning about new technology, running a better business, or becoming a stronger leader, he can be found coaching his kids’ (FIVE of them) baseball and lacrosse teams and praising his ever-so-patient wife for all her support.

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