Jul 28, 2022 | 2 min read

Championing Transparency and Collaboration with Sara Rossio

By: Patrick Emmons

Championing Transparency and Collaboration with Sara Rossio

Not many people are willing to call up their competitors and dive into discussions on improving the industry. Sara Rossio, Chief Product Officer at G2, talks about viewing competitors as partners and building trust internally by being transparent. With these strategies in mind, leaders can better collaborate with customers and vendors to help industries evolve.

In this episode, Sara talks about how she approaches product management at G2. She mentions the use of artificial intelligence to personalize data, moderate, and validate reviews to meet customer needs. She discusses her leadership style of providing frequent, direct, and actionable feedback and the importance of supplying context. Sara illuminates the key to her success in product management and how companies can remain competitive by staying curious.

  • (01:05) – Chief Product Officer at G2
  • (04:04) – Transparency
  • (08:19) – Inviting criticism
  • (11:49) – Working with competitors
  • (13:24) – Nokia
  • (16:12) – The customer of tomorrow
  • (17:21) – Biggest challenge: talent
  • (22:27) – Frequent, direct, actionable feedback
  • (25:33) – Tough conversations and a culture of kindness
  • (27:59) – Staying curious

About Our Guest

Sara Rossio is the Chief Product Officer at G2, a digital marketplace for business software and services that boasts 1.7 million validated product reviews. Sara has worked in project management at PowerReviews, Gogo, Here (a Nokia company), NAVTEQ, and Eaton. She earned a BSBA in Marketing and International Business at Fisher College of Business at the Ohio State University.

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About Patrick Emmons

If you can’t appreciate a good sports analogy, movie quote, or military reference, you may not want to work with him, but if you value honesty, integrity, and commitment to improvement, Patrick can certainly help take your business or your career to the next level. “Good enough,” is simply not in his vernacular. Pat’s passion is for relentlessly pushing himself and others to achieve full potential. Patrick Emmons is a graduate of St. Norbert College with a Bachelor of Science degree in Computer Science and Mathematics. Patrick co-founded Adage Technologies in 2001 and in 2015, founded DragonSpears as a spin-off dedicated to developing custom applications that improve speed, compliance and scalability of clients’ internal and customer-facing workflow processes. When he is not learning about new technology, running a better business, or becoming a stronger leader, he can be found coaching his kids’ (FIVE of them) baseball and lacrosse teams and praising his ever-so-patient wife for all her support.

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