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Unleashing the Power of Mobile Marketing with Brian Garofola

[fa icon="user"] Patrick Emmons [fa icon="calendar"]  May 28, 2020 9:30:00 AM [fa icon="comments-o"] 0 Comments

Let’s say it’s almost lunchtime and suddenly you receive a text from your favorite local restaurant with a coupon. You read the text and think, “That does sound pretty good.” You head there for lunch, show your coupon, and get your discount. In a nutshell, this is what Vibes, a platform that helps marketers drive experiences and meaningful customer connections, is all about.

Today, Pat and Shelli spoke to Vibes’ CTO Brian Garofola about the underutilized power of mobile when it comes to driving customer experience. Brian discusses why text marketing and mobile wallet can bridge the digital and physical divide, thus increasing transactions.

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Why Every Project Should Start with a Design Thinking Phase

[fa icon="user"] Caitlin Whitworth [fa icon="calendar"]  May 20, 2020 9:30:00 AM [fa icon="comments-o"] 0 Comments

Taking on new projects, such as building an enterprise portal, doing a website redesign, or upgrading software or systems, can be risky business. They require a significant investment of time, money, and resources, and the returns can be elusive. It doesn’t have to be that way, though. Implementing a design thinking phase at the start of your project is a great way to ensure a successful outcome.

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How Trust Builds Passion with Ann Madea

[fa icon="user"] Patrick Emmons [fa icon="calendar"]  May 14, 2020 9:30:00 AM [fa icon="comments-o"] 0 Comments

Ann Madea has spent her career managing and motivating her teams in global leadership positions for one of the largest banking and financial services organizations in the world. She joined us on Innovation and the Digital Enterprise to discuss how she builds trust to ensure all members of her team feel comfortable speaking up and how to successfully stay the course when managing large-scale projects.

As a high-profile woman in business, Patrick and Shelli also talked with Ann about the people that inspired her to chase her ambitions. She has also dedicated herself to the advancement of women and girls in the fields of STEM. Listen to the episode for insights and tips from an accomplished IT leader.

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Repeatable 5-Step Software Deployment Plan

[fa icon="user"] Zachary Sersland [fa icon="calendar"]  May 6, 2020 9:30:00 AM [fa icon="comments-o"] 0 Comments

As the hard work of a software development project comes to an end, there is one last hurdle that teams must jump to ensure a successful outcome: deployment. Strategic planning for a seamless transition is vital, but often overlooked. Nothing gets a client or teammate’s attention faster than finding errors in their production environment. Here is an overview of the repeatable five-step deployment procedure we use to bring a project into its final stage.

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Making Risk a Revenue Driver with Matt Kunkel

[fa icon="user"] Patrick Emmons [fa icon="calendar"]  Apr 30, 2020 9:30:00 AM [fa icon="comments-o"] 0 Comments

Risk management is an essential component of every organization, but not necessarily something that CEOs are excited to work on. However, Matt Kunkel, CEO of LogicGate, has a novel approach: make risk a revenue driver.

Matt joined Patrick on Innovation and the Digital Enterprise to talk shop about risk and how privacy issues have made it more interesting and necessary than ever. Matt also discusses why it’s important to have clear company values and how to get everyone from the CEO to the employee on board. Finally, Matt explains why he never says no to a coffee date. Tune in for his insights.

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