Over the last few decades, as things have increasingly gone digital, we’ve lost the human interaction behind satisfying sales experiences. Matt Coughlin of XSELL Technologies is passionate about the science of sales. After working with Disney and other big brands, he realized that customers were hungry for digital intimacy.
This week on Innovation and the Digital Enterprise, Matt is talking to Pat about how brands can bridge the divide between offering an array of products and personalization. He discusses how machine learning can help with that dilemma and also talks about his philosophy of “Open for Business”, which is all about being open to change and learning. Tune in for a discussion on the future of sales.